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Who would have thought that in Japan, where the aging population is becoming more serious, 90% of the coffins come from a small county town in China?
So, how did this small and unknown county stand out with the help of the coffin industry?
The content of this article is written with authoritative information combined with personal opinions, and the source of the literature and screenshots have been marked at the end of the article, please be aware.
Information sources:
Sina Shandong: [Shandong Town Industry] 90% of Japan's coffins come from here
In the 90s of last century, when Japan's economic bubble burst, local coffin processing factories began to look for OEM overseas in order to reduce costs, and their eyes fell on Cao County, Shandong, which previously provided them with raw materials.
Around 2000, Japan manufacturers approached the Cao County Foreign Trade Department, hoping to outsource the wood carving business to a local factory.
And why did Cao County become the first choice for Japan coffin manufacturers? Originally, there are unique advantages here, Cao County is located in the hometown of paulownia wood, with rich paulownia resources, thus is China's largest paulownia wood processing and export base.
The local area also has a long tradition of wood carving craftsmanship, exquisite technology, and low labor costs, and more importantly, Cao County enterprises are good at constantly innovating according to the needs of the Japanese market to meet the preferences of Japan consumers.
In this way, the coffin industry in Cao County quietly rose, and the first was in 1982, when more than a dozen villagers in Zhuangzhai Town initiated the establishment of the first paulownia wood processing factory.
Subsequently, under the guidance of the local government's industrial development plan, more than 600 enterprises and more than 2,000 individual processing households have sprung up, and Zhuangzhai Town has become a well-known coffin production base.
In this way, a poor small county opened the door to Japan with a coffin and embarked on the road to prosperity, but the development road of Cao County was not easy, so how did they develop step by step to today's brilliance?
It's not easy to write, Xiaobian buries his head at home every day, consults all kinds of information every day, works overtime until 12 o'clock, but the income is pitiful, only more than 50 yuan a day, and the 5-second ad unlock in the text is to be able to earn a few more dollars, you can read the full text for free after watching, I hope the audience understands ~
Information sources:
China's well-off network: What is Cao County and how is it popular? Cao County export coffins occupy the Japan market Why is Cao County so hot
According to statistics, the coffins produced in Cao County occupy 60% to 90% of the Japan market, and the annual output value is more than 100 million yuan.
These coffins exported to Japan are of high quality, but the price is more than half cheaper than those produced in Japan, and they are favored by Japan consumers.
It can be seen that the prosperity of the coffin industry in Cao County not only meets the needs of the Japan market, but also injects strong vitality into the local economy.
As a national-level poverty-stricken county, Cao County has provided a large number of jobs for the masses with the help of the coffin industry, and the export of coffins has also created considerable foreign exchange income for the county, making an important contribution to poverty alleviation.
In addition, the development of the coffin industry has also driven the heating up of transportation, packaging and other related industries, forming a complete industrial chain.
Looking at Cao County, there are busy figures everywhere: some are meticulously carved in the workshop, some are loading and unloading goods at the wharf, some are driving trucks on the road, etc., and a coffin is strung up with a county's dream of getting rich.
Nowadays, the fame of Cao County's coffin has now spread throughout Japan, and in Japan's TV programs, Cao County's figure frequently appears, and this is just a microcosm of the influence of Cao County's coffin.
Through a coffin, we see a vivid epitome of a poor county taking advantage of the situation to take off and achieve a gorgeous transformation.
Information sources:
Jimu News: Behind Cao County's Out of the Circle: Supporting Children's Day with Strength, Contracting Japan's "Posthumous Affairs"
Although the prosperity of the coffin industry has opened the door to the world for Cao County, the road out of poverty in this impoverished county does not stop there.
In recent years, Cao County has also relied on industrial agglomeration and upgrading, vigorously developed e-commerce, and became the second largest Taobao village cluster in the country after Yiwu, Zhejiang.
In more than 100 Taobao villages in Cao County, each village has college students returning to their hometowns to start businesses, some of them open Taobao stores, some live broadcast goods, and use Internet thinking to activate the rural economy.
Even those parents who originally expected their children to go to university and go out of the farm have now called on their children to return to the village to develop e-commerce, not only that, but a group of "Taobao village chiefs" have also emerged in Cao County.
They led the villagers to develop characteristic industries, build agricultural product brands, and let more farmers taste the sweetness of e-commerce.
In addition to e-commerce, Cao County also vigorously develops characteristic agriculture, introduces high-quality agricultural projects at home and abroad, builds a modern agricultural industrial park, and promotes agricultural industrialization and large-scale development.
From obscurity to fame, from poverty to flowering, Cao County has embarked on a unique road of county economic development.
This county with a large population and a large labor force is marching from a single coffin processing to a diversified industry, showing surging development vitality.
On the basis of "one county, one industry", Cao County is moving towards "one county with multiple industries" and writing a new chapter in the high-quality development of the county's economy.
Information sources:
China News Network: National Intangible Cultural Heritage Inheritor: Bringing the Coffin of Cao County, Shandong Province to the International Market
From the development of Cao County, it is not difficult to see that Cao County's "popularity" has both opportunities and challenges.
In recent years, Cao County has actively embraced the Internet, and new formats such as e-commerce and live broadcast have flourished, injecting new momentum into economic development.
However, the industrial development of Cao County is also facing many challenges, although the coffin industry has achieved the national leadership, it is still difficult to simply replicate.
Some companies are confined to the concept of "unlucky" and have doubts about the transformation, coupled with the complex coffin production process, which is a big challenge for manufacturers who are accustomed to simple processing.
With the aging of Japan, the demand for coffins will continue to grow, but Japan companies are also strengthening local production, market competition is becoming increasingly fierce, Caoxian coffin industry concentration is high, the ability to resist risks is weak, and it is urgent to optimize the industrial structure.
For Cao County, industrial diversification is the only way, but industrial transformation and upgrading requires not only the efforts of enterprises themselves, but also the support and guidance of the government.
Therefore, Cao County needs to increase investment in science and technology, encourage enterprise innovation, improve product added value, get rid of the shackles of low-end processing, and at the same time improve infrastructure, optimize the business environment, and attract more high-end talents to settle down.
In fact, the road of "Internet celebrity" in Cao County is by no means achieved overnight, from coffin processing to the rise of e-commerce, this county has experienced decades of hard work.
Today, Cao County has stood at a new starting point, in the face of a complex and changeable market environment, only in times of peace, pioneering and innovative can win the opportunity in the competition and achieve higher quality and more sustainable development.
In the increasingly fierce market competition, only based on resource endowment, give full play to comparative advantages, and have the courage to innovate and break through, can we gain a firm foothold in the complex economic tide.
Today's Cao County may be the future of many county economies, in this era of "Chunjiang Plumbing Duck Prophet", only by daring to be the first, can we win the opportunity for development.
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